STARBUCKS RETURN TO ROOTS
In 2008, amid the global financial crisis, Starbucks closed hundreds of stores and watched its stock price plummet by nearly 80%. Howard Schultz returned as CEO and took the bold step of temporarily closing all 7,100 North American stores for a 3.5-hour barista retraining, rallying employees around the forgotten core mission of creating the "third place" experience between home and work.
3 Key Ideas for Market Leadership:
Recommit to Service Excellence: While competitors retreat under industry pressure, SGWS Indiana will advance by doubling down on exceptional service. Our competitive edge isn't just what we sell—it's how we serve. By creating unmatched customer experiences, we will capture market share others are leaving on the table. Now is the time to elevate every customer interaction.
Mobilize Every Team Member: Just as Starbucks harvested 100,000+ frontline innovations, SGWS Indiana's market breakthrough depends on your ideas. Every team member must become an innovation engine—identifying customer needs, proposing solutions, and delivering value that competitors can't match. Bring your boldest ideas forward, then confidently ask for the business. Our customers are waiting for partners who solve their problems.
Transform Challenges into Opportunity: Starbucks didn't merely survive—they emerged stronger by recommitting to their purpose. SGWS Indiana will follow this blueprint by aggressively expanding our visibility and influence across every channel. In these industry headwinds, we will be the company that stands apart—creating memorable experiences that win business while others retreat.
2 Powerful Quotes:
1
“Great companies that build an enduring brand have an emotional relationship with customers.”
2
“When you’re surrounded by people who share a passionate commitment around a common purpose, anything is possible.”
1 Question:
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